SXSW is more than entertainment By Kathy Strain
Austin, Texas is still in the recovery mode from the annual South By Southwest (SXSW) invasion. People came from all over the world to enjoy music, movies, technology, and gaming. I was one of the estimated 300,000 attendees. I learned from the panels and sessions offered, soaked in many performances and watched new movies. But, from all of that, my biggest take-away has been this: SXSW isn’t about any of that.
It’s seeing the connections people make with each other. At SXSW, age, wealth, and fame all go away. You may sit next to someone who is the CEO of a large company at one event and at the next event sit next to someone who is a stay-at-home dad. It doesn’t matter…we all become equal. No one cares about money or status in life. Everyone cares about the fun to be had and the friendships to forge for a lifetime. Very few events draw such a varied group of people from all walks of life. For a few weeks every year, SXSW is all that matters.